As economic conditions continue to shift unpredictably, companies across industries are being forced to rethink how they allocate resources, especially when it comes to staffing. The meetings and events industry, in particular, is feeling the pressure. Budget tightening, fluctuating demand, and changing priorities mean that traditional approaches to building event teams may no longer be sustainable.
This is where more agile models—like pay-as-you-need staffing—are proving not only relevant, but essential.
The Challenge of Fixed Costs in a Fluid Market
Traditional staffing models, whether full-time employees or long-term contracts, come with inherent risk during uncertain times. According to Deloitte’s 2024 Global Human Capital Trends report, organizations are increasingly looking for ways to build workforce resilience by shifting from fixed to variable labor costs.¹ For industries like events and hospitality, where demand can change month to month, this shift isn't just smart; it's necessary.
“The modern contractor model allows us to scale resources efficiently, maintain financial oversight, and most importantly, deliver services that align with our company’s core values.” - Kim Demus, Director, Field Operations
When organizations are locked into rigid hiring structures, they’re less able to respond to sudden changes, whether that’s a canceled event, a last-minute surge in attendees, or the need to downsize a project due to budget constraints.
A More Adaptive Model for Meeting Planning
Imagine this scenario: a corporate client is planning a high-stakes event in a tightening economy. Instead of hiring full-time staff or engaging an agency on retainer, they post the project on a freelance marketplace and quickly connect with vetted, experienced planners who are available exactly when needed. The client contracts only for the days the planner is required—no overhead, no long-term commitment.
This is the essence of the pay-as-you-need model. It gives organizations access to qualified talent on demand, with costs tied directly to use. In other words, they only pay for what they need, when they need it.
This approach not only offers immediate budget control, but it also supports better forecasting. Clients can scale up or down depending on project size, geographic location, or even short-term economic changes—all without sacrificing quality.
Financial Control Meets Talent Quality
A key benefit of this model is the combination of financial discipline and staffing flexibility. As Harvard Business Review notes, companies that embrace workforce flexibility can better withstand economic downturns and are often quicker to recover.² With no upfront membership or placement fees, clients using industry platforms that use the pay-as-you-need model can experiment and adjust without financial friction.
But flexibility doesn't mean compromising on quality. In a curated marketplace, clients still gain access to a deep bench of professionals—from planners to coordinators—who bring years of industry expertise, without the price tag of a long-term hire.
Meeting Professionals Also Win
The benefits aren't one-sided. Freelance planners benefit from access to a steady stream of clients without being tied to rigid, full-time roles—an arrangement that has grown increasingly attractive. A recent report by McKinsey estimates that up to 36% of the U.S. workforce now engages in some form of independent work, much of it by choice.³ As the market becomes more fluid, the workforce is, too.
Looking Ahead
In a time where agility is the new currency, organizations that embrace flexible staffing models are better equipped to adapt, survive, and even thrive.
The pay-as-you-need model doesn’t just reflect a smarter financial approach—it represents a shift in how we think about workforce strategy. For the meetings industry, it’s a path forward that aligns with today’s realities and tomorrow’s possibilities.
Find Your Freelance Meeting Planner
Sources:
- Deloitte, 2024 Global Human Capital Trends
- Harvard Business Review, How to Build a Flexible Workforce, 2023
- McKinsey & Company, Independent Work: Choice, Necessity, and the Gig Economy
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